JumpSeat is a hybrid creative agency advisory organization. We work alongside B2B marketing and revenue-generating teams to drive financial growth and success for our clients in the US across various business focus areas including sales, marketing, business development, partnerships, operations, and enablement.
As a Marketing Operations Specialist, you will play a crucial role in driving our digital marketing efforts, executing cross-channel campaigns, and optimizing results for maximum impact.
Responsibilities:
- Integrate, manage and follow up various marketing technology platforms (e.g., CRM, Zapier, APIs, marketing automation, email marketing, social media, analytics).
- Ensure data synchronization and consistency across multiple platforms.
- Configure and automate marketing workflows spanning multiple tools (e.g., lead nurturing, customer journeys).
- Extract, consolidate, and analyze marketing data from integrated sources to generate reports and insights.
- Continuously optimize marketing technology processes for greater efficiency and effectiveness.
- Ensure these programs are developed and delivered in a consistent and timely manner through planning, scheduling, coordinating, tracking, and measuring results for all assigned weekly.
- Execute a wide-ranging set of digital campaigns, utilizing various platforms and tools to reach and engage our target audience effectively.
- Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies to ensure our campaigns remain innovative and competitive.
Qualifications:
- Bachelor's degree in Marketing, Business Intelligence, Data, or a related field. Additional certifications in digital marketing will be a plus.
- Proficiency in (MUST):
- WordPress
- SalesForce and experience using Pardot as a Marketing Automation tool
- Outreach
- Proven experience in utilizing various digital marketing tools and platforms, such as Google Analytics, social media management tools, email marketing platforms including (but not limited to): Unbounce, Salesforce, Pardot, CallRail, Google Ads, Wordpress, Zapier, Outbound, HubSpot, Databox, Tableau.
- Experience understanding B2B marketing strategies and tactics, with the ability to translate business objectives into successful digital campaigns.
- Proven experience (5+ years) in digital marketing, with a focus on campaign management and execution across multiple channels.
- Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven recommendations for campaign optimization.
- Excellent problem-solving and analytical skills
- Strong project management and organizational abilities
- Effective communication and interpersonal skills
Employment type: Independent Contractor